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Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Focus groups have several advantages for collecting qualitative research data. Focus group research can be used purely as a qualitative method or in combination with quantitative methods. Qualitative data collected in focus groups can help researchers decide what kinds of items to include in surveys.
Like all hypotheses, a working hypothesis is constructed as a statement of expectations, which can be linked to deductive, exploratory research [3] [4] in empirical investigation and is often used as a conceptual framework in qualitative research. [5] [6] The term "working" indicates that the hypothesis is subject to change. [3]
Ideas help social researchers make sense of evidence, and researchers use evidence to extend, revise and test ideas." Social research thus attempts to create or validate theories through data collection and data analysis, and its goal is exploration, description, explanation, and prediction.
Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used.
Designing Social Inquiry: Scientific Inference in Qualitative Research (or KKV) is an influential 1994 book written by Gary King, Robert Keohane, and Sidney Verba that lays out guidelines for conducting qualitative research. [1] The central thesis of the book is that qualitative and quantitative research share the same "logic of inference."
Artistic research, also seen as 'practice-based research', can take form when creative works are considered both the research and the object of research itself. It is the debatable body of thought which offers an alternative to purely scientific methods in research in its search for knowledge and truth.
Therefore, when crafting a research question for a qualitative study, the writer will need to ask a why or how question about the topic. For example: How did the company successfully market its new product? The sources needed for qualitative research typically include print and internet texts (written words), audio and visual media.