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Barnlund's model of interpersonal communication involves two people who decode some of the cues available to them (orange arrows) and respond by encoding verbal and non-verbal behavioral responses (yellow arrows). Interpersonal communication is the paradigmatic form of communication. It happens when two or more people interact with each other.
The dynamics of interpersonal communication began to shift at the break of the Industrial Revolution. The evolution of interpersonal communication is multifaceted and aligns with technological advancements, societal changes, and theories. Traditionally, interpersonal communication is grounded in face-to-face communication between people.
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
The focus of communication studies developed further in the 20th century, eventually including means of communication such as mass communication, interpersonal communication, and oral interpretation. [13] When World War I ended, the interest in studying communication intensified. The methods of communication that had been used during the war ...
Gibb categories point out six defensive behaviors used during interpersonal communication. Gibb has six opposing viewpoints that are known as supportive behaviors . Defensive behaviors are carried out when a person feels threatened during communication and hence the need to defend him or herself. [ 1 ]
The social penetration theory (SPT) proposes that as relationships develop, interpersonal communication moves from relatively shallow, non-intimate levels to deeper, more intimate ones. [1] The theory was formulated by psychologists Irwin Altman of the University of Utah [ 2 ] and Dalmas Taylor of the University of Delaware [ 3 ] in 1973 to ...
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The adjusted model is a form of interpersonal communication where feedback is almost instantaneous with receiving the message. The adjusted model means that there are many more platforms of marketing with the use of social media, which connects people with more touchpoints. Marketers use the digital experience to enhance the customer experience ...