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Kmart® is a discount department store best known for its iconic blue light special sales gimmick, consisting of surprise announcements when price-cuts were offered for a limited time on specific merchandise. At the beginning of each random sales blitz, the phrase "Attention Kmart® shoppers..."
With their distinct blue light illuminating the aisles, Kmart’s Blue Light Specials captured the imagination of shoppers nationwide, creating an atmosphere of excitement and anticipation. Let’s delve into the history and enduring legacy of these beloved retail traditions.
The Blue Light Special was a sale promotion within the store for a short period within store hours only. It was advertised using a rotating blue light, in the same style a police car used, and was announced over the store public address system with the phrase "attention Kmart shoppers", a phrase which became a pop culture reference. [ 36 ]
Kmart, the beleaguered discount unit of Sears Holdings, is bringing back the Bluelight Special, its fabled sales ploy, Reuters reported.
Customers pause and scan for a flashing blue light--somewhere in the store there is a sale! In the late 20th century, Kmart's iconic Bluelight Specials provided instant bargains for lucky in-store shoppers.
Kmart, in 1965, introduced its own idea – the iconic “Blue Light Special.” This was a short-term sale that was advertised using a blue light that rotated, grabbing customers’ attention throughout the store.
The ultimate Blue Light Special happens when a Kmart store puts everything up for sale, right down to the Blue Light itself, as it prepares to turn off the fluorescents forever and go out of business.
Aside from paving the way for the emergence of other future superstores, Kmart may be just as well known for its famous “Blue Light Special,” a blue flashing police siren that would be introduced by the spoken words, “attention Kmart shoppers.” This indicated a surprise special for the ensuing 15 minutes.
The erstwhile retail giant renowned for its Blue Light Specials — featuring a flashing blue orb affixed to a pole enticing shoppers to a flash sale — is shuttering its last full-scale store...
The History of the Kmart Blue Light Special - “Attention Kmart Shoppers” Beginning in 1965, possibly an idea created by menswear department manager Bob Anderson, Kmart became known for...