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  2. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    The term, mission-driven marketing, has historically been associated with the non-profit sector, [1] and non-governmental organizations, as early as 1998. [2] Mission-driven marketing philosophy and strategy has also been applied in the healthcare [ 3 ] [ 4 ] and education [ 5 ] [ 6 ] sectors, and is increasingly being adopted by businesses as ...

  3. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  6. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.

  7. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  8. ZoomInfo Technologies (ZI) Q4 2024 Earnings Call Transcript

    www.aol.com/zoominfo-technologies-zi-q4-2024...

    Katie has decades of experience in finance, operations, strategy, and corporate development. She was recently named CFO at Maven, the world's largest virtual health platform for women and families.

  9. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    The company's mission statement or long-term strategic vision; A statement of the company's key objectives often subdivided into marketing objectives and financial objectives; The marketing strategy the business has chosen, specifying the target segments to be pursued and the competitive positioning to be achieved

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