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On Thursday, YouTube announced that it's upping the price of its streaming service's base plan by $10 — citing “the rising cost of content" and other investments.
In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
Next is YouTube Premium, previously called YouTube Red, that allows individuals to watch YouTube videos ad-free for $13.99 per month, and pays 55% of this to content owners who are being viewed by ...
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In certain cases, YouTube will pay creators a percentage of the advertising revenue for advertisements that are placed within and before or after videos. The approximate share of advertising revenue paid to the creators of monetized videos is reported to be 55%; in 2013, the average creator's income was estimated to be $7.60 per thousand views. [2]
Starting Jan. 13, 2025, YouTube TV's monthly price for a base plan subscription will rise from $72.99 per month to $82.99 per month. YouTube TV told USA TODAY that users can pause or cancel their ...
[53] [54] YouTube developed its own chip, called "Argos", to help with encoding higher resolution videos in 2021. [55] In April 2023, YouTube began offering some videos in an enhanced bitrate "1080p Premium" option for YouTube Premium subscribers on iOS. [56] In August 2023, the feature became available to subscribers on desktop platforms. [57]
For Q4, YouTube’s ad revenue was $9.20 billion, up 15.5% year over year and in line with Wall Street expectations; that does not include subscription revenue. Overall, Alphabet beat expectations ...