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Suh rebranded the firm into Amorepacific to target the global market and turned the company into a chaebol giant that manages dozens of cosmetics brands. In 2000, the company established the Korea Breast Cancer Foundation. In 2002, the company was renamed AmorePacific. Four years later, the holding company AmorePacific Group was founded.
By 2014, the company had over 80 stores in South Korea, Japan, Hong Kong, Singapore and India. In the first half of 2014, Amore Pacific planned on boosting the brand's sales in Taipei and opened a second store months after launching in Taiwan, aiming to make Innisfree the country's biggest South Korean skincare and cosmetics brand. [7]
Amorepacific is also set to be one of the sponsors for the Permission to Dance on Stage tour, which is happening at Los Angeles’ SoFi Stadium on Saturday, November 27, Sunday, November 28 ...
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The company was established in 1966 and the corporate name was changed to Oscar Corporation in 1985. In 1990, it was incorporated by Amore Pacific Group. The name was changed to Etude Corporation in 1997. [3] Etude House Seoul was launched in 2005. It opened its 100th brand store in 2007 and its 200th in 2009. [3]
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Laneige (Hangul: 라네즈) is a South Korean cosmetics brand launched by Amore Pacific in 1994. [1] [2] Its name comes from the French " la neige", which translates to "the snow". [3] The brand's flagship products include its Water Bank skin care line, Water Sleeping Mask, BB Cushion foundation and two-tone lipsticks.