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  2. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  3. Ethics - Wikipedia

    en.wikipedia.org/wiki/Ethics

    According to Aristotle, how to lead a good life is one of the central questions of ethics. [1]Ethics, also called moral philosophy, is the study of moral phenomena. It is one of the main branches of philosophy and investigates the nature of morality and the principles that govern the moral evaluation of conduct, character traits, and institutions.

  4. Value (ethics) - Wikipedia

    en.wikipedia.org/wiki/Value_(ethics)

    Personal values exist in relation to cultural values, either in agreement with or divergence from prevailing norms. A culture is a social system that shares a set of common values, in which such values permit social expectations and collective understandings of the good, beautiful and constructive.

  5. Callicles - Wikipedia

    en.wikipedia.org/wiki/Callicles

    Callicles poses an immoralist argument that consists of four parts: “(1) a critique of conventional justice, (2) a positive account of ‘justice according to nature’, (3) a theory of the virtues, and (4) a hedonistic conception of the good.” [2] For the first aspect of the argument, Callicles supports the ruling of strong individuals and criticizes the weak for trying to undermine them.

  6. Self-Reliance - Wikipedia

    en.wikipedia.org/wiki/Self-Reliance

    Ralph Waldo Emerson's essay called for staunch individualism. "Self-Reliance" is an 1841 essay written by American transcendentalist philosopher Ralph Waldo Emerson.It contains the most thorough statement of one of his recurrent themes: the need for each person to avoid conformity and false consistency, and follow his or her own instincts and ideas.

  7. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    If both the advertisement made 40 years ago and the exact same advertisement made today contain the same speaker with the same credentials (ethos), and the same arguments with the same logic (logos), and they both appeal to the same emotions and the same values (pathos), but the reception is completely different, then what has changed is the ...

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    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Honour - Wikipedia

    en.wikipedia.org/wiki/Honour

    Honour (Commonwealth English) or honor (American English; see spelling differences) is a quality of a person that is of both social teaching and personal ethos, that manifests itself as a code of conduct, and has various elements such as valour, chivalry, honesty, and compassion.