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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    In some cases, downplaying the ethos can be done while emphasizing pathos, for example as William Jennings Bryan did in his Cross of Gold speech: I would be presumptuous, indeed, to present myself against the distinguished gentlemen to whom you have listened if this were but a measuring of ability; but this is not a contest among persons.

  3. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  4. Honour - Wikipedia

    en.wikipedia.org/wiki/Honour

    Honour (Commonwealth English) or honor (American English; see spelling differences) is a quality of a person that is of both social teaching and personal ethos, that manifests itself as a code of conduct, and has various elements such as valour, chivalry, honesty, and compassion.

  5. Value (ethics) - Wikipedia

    en.wikipedia.org/wiki/Value_(ethics)

    Personal values exist in relation to cultural values, either in agreement with or divergence from prevailing norms. A culture is a social system that shares a set of common values, in which such values permit social expectations and collective understandings of the good, beautiful and constructive.

  6. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following: by understanding the reason for their position; avoiding attacks against a person or audience's personality; use the attributes of the ideal to reinforce the message. Pathos tends to use "loaded" words that will get some sort of reaction.

  7. Ethics - Wikipedia

    en.wikipedia.org/wiki/Ethics

    According to Aristotle, how to lead a good life is one of the central questions of ethics. [1]Ethics, also called moral philosophy, is the study of moral phenomena. It is one of the main branches of philosophy and investigates the nature of morality and the principles that govern the moral evaluation of conduct, character traits, and institutions.

  8. Inventio - Wikipedia

    en.wikipedia.org/wiki/Inventio

    When relying on ethos, a speaker uses personal "trustworthiness or credibility" to persuade the audience to believe their specific argument on a particular topic (Ramage 81). For example, if a presidential candidate has a long history of philanthropy, he or she will invent an argument that demonstrates personal good character in order to ...

  9. Individualism - Wikipedia

    en.wikipedia.org/wiki/Individualism

    Individualism is the moral stance, political philosophy, ideology, and social outlook that emphasizes the intrinsic worth of the individual. [1] [2] Individualists promote realizing one's goals and desires, valuing independence and self-reliance, and advocating that the interests of the individual should gain precedence over the state or a social group, while opposing external interference ...