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CEB, formerly Corporate Executive Board, now a part of Gartner, was a company providing best practice research, benchmarks, and decision support tools to business leaders in HR, Finance, IT, Marketing, Sales, Customer Service, Strategy, R&D, Procurement, Legal, and Compliance functions globally. [3]
In 1990, Gartner Group was acquired by some of its executives, including Gartner himself, with funding from Bain Capital and Dun & Bradstreet. [5] The company went public again in 1993. [6] In 2000, the name was simplified from Gartner Group to Gartner. In 2000, Gartner coined the term Supranet. Gene Hall has been the CEO of the company since ...
L2 Inc is a subscription research and business intelligence firm that benchmarks the digital competence of consumer brands. [1] The company evaluates more than 2,200 brands annually, analyzing their website, e-commerce, digital marketing , social media, and mobile executions, and then ranks within each industry.
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Gartner was the target of a federal lawsuit (filed May 29, 2009) from software vendor ZL Technologies challenging the "legitimacy" of Gartner's Magic Quadrant rating system. [7] Gartner filed a motion to dismiss by claiming First Amendment protection since it contends that its MQ reports contain "pure opinion", which legally means opinions that ...
The most common SaaS revenue models involve subscription and pay for usage. [24] For customers, the advantages include reduced upfront cost, increased flexibility, and lower overall cost compared to traditional software with perpetual software licenses. [25]