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  2. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3] Google launched the service in November 2005 after acquiring Urchin. [4] [5]

  3. Matomo (software) - Wikipedia

    en.wikipedia.org/wiki/Matomo_(software)

    Matomo, [2] formerly Piwik (pronounced / ˈ p iː w iː k /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.

  4. List of web analytics software - Wikipedia

    en.wikipedia.org/wiki/List_of_web_analytics_software

    This is a list of web analytics software used to collect and display data about visiting ... Bing Webmaster Tools: Microsoft: Cookies via JavaScript N/A Free ...

  5. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  6. Xenu's Link Sleuth - Wikipedia

    en.wikipedia.org/wiki/Xenu's_Link_Sleuth

    Xenu's Link Sleuth has also been cited by Rossett's The ASTD E-Learning Handbook, [9] Zhong's Intelligent Technologies for Information Analysis, [10] Gerrard's Risk-Based E-Business Testing, [11] Reynolds' The Complete E-Commerce Book, [12] Slocombe's Max Hits: Websites that Work, [13] George's The ABC of SEO, [14] as well as the German books ...

  7. Online analytical processing - Wikipedia

    en.wikipedia.org/wiki/Online_analytical_processing

    OLAP clients include many spreadsheet programs like Excel, web application, SQL, dashboard tools, etc. Many clients support interactive data exploration where users select dimensions and measures of interest. Some dimensions are used as filters (for slicing and dicing the data) while others are selected as the axes of a pivot table or pivot chart.

  8. Web tracking - Wikipedia

    en.wikipedia.org/wiki/Web_tracking

    Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.

  9. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

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