Search results
Results from the WOW.Com Content Network
Edsel is a discontinued division and brand of automobiles that was produced by the Ford Motor Company in the 1958 to 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors.
For example, Chrysler phased out its similarly-positioned DeSoto brand in early 1960, about the same time as Ford discontinued the Edsel marque, and similar models from General Motors' Buick and Oldsmobile lines were struggling to sell during this period. Edmunds.com ranked the 1958 Edsel as the 7th worst car of all time. [22]
1958 Edsel, one of the greatest marketing failures in American automotive history 1954 Kaiser Darrin convertible 1959 DeSoto Firedome Sportsman 1958 Packard four-door sedan. Named after Henry Ford's son, Edsel Ford, the Edsel made its debut as a separate car division on September 4, 1957, for the 1958 model year.
A look back in the Free Press archives to 1957 when Ford introduced the Edsel to fanfare. Carbuyers weren't impressed. Free Press Flashback: In 1957, Ford Motor’s new Edsel model was filled with ...
Okay, it's kind of cheating to include the Edsel, the textbook case of how not to design, build, and market a whole new car brand.Don't give it a name that rhymes with pretzel. Don't design a ...
5. Ford Edsel. The Edsel was introduced in the 1958 model year, and to this day, it’s considered a lemon, an unforgivable mistake, and an affront to the American consumer.In reality, it was just ...
Comet enjoyed immediate success in the marketplace, selling 116,331 cars for the 1960 model year. [18] 1960 was a short model year for Comet, lasting only from March - October 1960. [19] Comet sales increased by 58% for 1961 models to 197,263 units. Comet outsold the Mercury brand by 70% in 1961. [20]
For premium support please call: 800-290-4726 more ways to reach us