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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. [41] Apple's brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product ...

  3. Typography of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Typography_of_Apple_Inc.

    The Apple logo alongside the Motter Tektura typeface. Before the introduction of the first Macintosh, Apple used a typeface called Motter Tektura for their company logo and product labels, [1] which was originally designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). [2]

  4. Apple Inc. advertising - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._advertising

    One way Apple does this is by sending ordinary users out into the world to capture pictures and videos. [16] The ads show how the camera feature works and claim that such pictures can be taken by anyone, as long as it is only on an iPhone, not other brand's phones.

  5. Dell's execs say Apple doesn't own branding words like 'pro ...

    www.aol.com/dells-execs-apple-doesnt-own...

    The naming system is also used for some of Apple's other products as well, like the iPad Pro tablet, and the AirPods Pro earphones. Apple doesn't own the words "pro" and "max," Dell's executives ...

  6. Think different - Wikipedia

    en.wikipedia.org/wiki/Think_different

    Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".

  7. Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc.

    Due to the popularity of the brand, Apple receives a large number of job applications, many of which come from young workers. [214] Although Apple Store employees receive above-average pay, are offered money toward education and health care, and receive product discounts, [214] there are limited or no paths of career advancement. [214]

  8. History of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/History_of_Apple_Inc.

    Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.

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