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Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
In short, social data analytics involves the analysis of social media in order to understand and surface insights which is embedded within the data. [ 1 ] Social data analysis can provide a new slant on business intelligence where social exploration of data can lead to important insights that the user of analytics did not envisage/explore.
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users ...
Moreover, the size of the data set collected vary with the popularity of the social media platform i.e. social media platforms having high number of users will have more data than platforms having less user base. [8] Scraping is a process in which the APIs collect online data from social media. The data collected from Scraping is in raw format.
To measure social impact, we could start by using the tools we already have. In the environmental context, companies have adopted the Greenhouse Gas (GHG) Protocol , which tracks the full spectrum ...
Buzz in Social Media Dataset Data from Twitter and Tom's Hardware. This dataset focuses on specific buzz topics being discussed on those sites. Data is windowed so that the user can attempt to predict the events leading up to social media buzz. 140,000 Text Regression, Classification 2013 [55] [56] F. Kawala et al.
Social media intelligence (SMI or SOCMINT) comprises the collective tools and solutions that allow organizations to analyze conversations, respond to synchronize social signals, and synthesize social data points into meaningful trends and analysis, based on the user's needs.
Poison Profits. A HuffPost / WNYC investigation into lead contamination in New York City