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Social media have been championed as allowing anyone with an Internet connection to become a content creator [6] and empowering their users. [7] The idea of "new media populism" encompasses how citizens can include disenfranchised citizens, and allow the public to have an engaged and active role in political discourse.
Social media caused many controversies during the 2020 election. During the 2020 election, social media was the primary source of the spread of false information. Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs.
In the 2016 presidential election, Donald Trump made extensive use of his Twitter account to broadcast his thoughts and opinions during his campaign. [8] [9] The Trump campaign also utilized targeted advertising on the social media site Facebook, by hiring political consulting firm Cambridge Analytica to create these personalized ads for users. [10]
This approach can affect political participation and election outcomes by shaping opinions and encouraging political involvement. [3] Additionally, social media usage in political campaigns has become increasingly significant due to its communal and interactive nature, as users engage in discussions, share endorsements, and participate in ...
Social media affects public opinion as content that is created and shared can affect how individuals form an opinion on societal issues. [49] According to Ambassador (ret.) Karen Kornbluh, senior fellow and director of the Digital Innovation and Democracy Initiative at the German Marshall Fund , Social Media has led to misinformation through ...
Indonesia, which before 1998 always had a high percentage of voter (more than 87%) but then dip down to low 70% in the 2014, [58] saw a record breaking voters in the 2019 Indonesian general election with more than 158 million people cast their ballots on the same day, [59] and has been called "the world's most complex one-day elections".
According to the Surgeon General's 2023 advisory on social media use in youth, negative mental health outcomes are particularly elevated for those who spend more than three hours per day on social ...
Leading up to the 2008 elections Barack Obama was the first pioneer in choosing to rely on social media to build his campaign, Obama built his own social networking site called my.barackobama.com or MyBO for short and hired the help of Chris Hughes who is also co founded Facebook, with his help Obama developed his platform and planned his ...