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Titan Company commenced operations in 1984 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2005, it launched its youth fashion accessories brand Fastrack. [7] Titan is the largest branded jewellery maker in India by value, with a 6% market share as ...
Fastrack is an Indian fashion accessory brand, launched in 1998 as a sub-brand of Titan Watches. In 2005, Fastrack was spun off as an independent brand targeting the urban youth and growing fashion industry in India. [1] Fastrack began opening retail stores throughout the country. The first store was opened in early 2009. [2] [3]
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In January 2017, the Titan group merged its Gold Plus stores with the larger Tanishq retail brand. [12] In April 2017, Tanishq launched the sub-brand Mirayah to cater to women under their 40s. [13] In December 2017, Tanishq launched the Aveer line, its first line of products for men. [14]
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