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Jockey briefs proved so popular that over 30,000 pairs were sold within three months of their introduction. Coopers, renaming their company Jockey decades later, sent its "Mascul-line" plane to make special deliveries of "masculine support" briefs to retailers across the US.
Soon, shops were selling 3,000 pairs of briefs per week. In the 1960s, fashion underwear was introduced in the United States, and, after a period of decline, became more prominent in the 1970s as the belief that wearing fashionable underwear was less masculine declined.
The two styles, briefs and boxer shorts, had varying ratios of sales for the following fifty years, with strong regional and generational preferences. [citation needed] In 1985, in the U.S. men's briefs were more popular than boxer shorts, with four times as many briefs sold compared to boxers.
The trend started bubbling up at Saint Laurent’s spring 2023 show, where a third of the looks consisted of transparent or semi-sheer dresses worn with just a pair of briefs underneath.
After decades of banishment from mainstream wardrobes, one of fashion’s most divisive garments – the men’s swimming brief – is making a tentative return. Beachgoers beware, this ...
Unlike men's briefs, this style is usually lower cut. Boyshorts often cover most of the buttocks. [7] [8] Briefs rise to the waist, or just below the navel, and have full coverage in the rear. Classic briefs have the waistband sitting very high on the waist. The leg holes are small so the underwear cover as much area between waist and thigh as ...
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3579 S High St, Columbus, OH · Directions · (614) 409-0683