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On the other hand, in situations where demand is strong for a product but the threat of cancellations rooms (e.g. hotel rooms or airline seats), firms often overbook in order to maximize revenue from full capacity. Overbooking's focus is increasing the total volume of sales in the presence of cancellations rather than optimizing customer mix. [4]
Seating capacity differs from total capacity (sometimes called public capacity), which describes the total number of people who can fit in a venue or in a vehicle either sitting or standing. Where seating capacity is a legal requirement, however, as it is in movie theatres and on aircraft , the law reflects the fact that the number of people ...
In the airline industry an available seat mile is the fundamental unit of production for a passenger-carrying airline. [2] A unit in this case is one seat, available for sale, flown one mile. For example, an aircraft with 300 seats available for sale flying 1,000 statute miles would generate 300,000 ASMs for that particular flight. That the ...
While "market share" may be defined as "the percentage of a market accounted for by a specific entity", [1] the measure may also be divided into two types: "Unit market share: The units sold by a particular company as a percentage of total market sales, measured in the same units." [1]
Sales density is a measure of performance in retailing. It is the revenue generated for a given area of sales space, and is presented as a monetary value per square metre. The higher the figure, the more efficiently the floorspace is being used. [1] It is often quoted alongside other indicators such as like for like sales. [2]
In retail, sales per unit area is a standard and usually the primary measurement of store success. The unit of area is usually square metres in the metric system or square feet in U.S. customary units. Square feet are also widely used in retailing in the United Kingdom, but there are signs of a trend towards use of square meters.
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Decide upon the area in which they live. Location is important and wholly depends on the reach of a brand. If a company operates at a national level, then the entirety of the country will have to be averaged to reach the largest number of people. The smaller the area, the more specific one can be about the people of each demographic within it.