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  2. Project cycle management - Wikipedia

    en.wikipedia.org/wiki/Project_Cycle_Management

    Project cycle management (PCM) is the process of planning, organizing, coordinating, and controlling a project effectively and efficiently throughout its phases, from planning through execution then completion and review to achieve pre-defined objectives or satisfying the project stakeholder by producing the right deliverable at the right time, cost and quality.

  3. Product strategy - Wikipedia

    en.wikipedia.org/wiki/Product_strategy

    The product life cycle concept consist of 4 stages: introduction, growth, maturity, obsolescence. [11] It outlines the stages the product was first introduced into the market until it is finally removed from the market. The length of the life cycle, duration of each stage and the shape of the curve vary widely for different products.

  4. Spiral model - Wikipedia

    en.wikipedia.org/wiki/Spiral_model

    Life Cycle Objectives. Is there a sufficient definition of a technical and management approach to satisfying everyone's win conditions? If the stakeholders agree that the answer is "Yes", then the project has cleared this LCO milestone. Otherwise, the project can be abandoned, or the stakeholders can commit to another cycle to try to get to "Yes."

  5. V-model - Wikipedia

    en.wikipedia.org/wiki/V-Model

    In project management it is a method comparable to PRINCE2 and describes methods for project management as well as methods for system development. The V-model, while rigid in process, can be very flexible in application, especially as it pertains to the scope outside of the realm of the System Development Lifecycle normal parameters.

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...

  8. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. [3] In services marketing, an extended marketing mix is used, typically comprising the 7 Ps (product, price, promotion, place, people, process, physical evidence), made up of the original 4 Ps extended by ...

  9. Project management - Wikipedia

    en.wikipedia.org/wiki/Project_management

    Project management is the process of supervising the work of a team to achieve all project goals within the given constraints. [1] This information is usually described in project documentation, created at the beginning of the development process.