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  2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    Content: Examine the quality, relevance, and performance of your blog articles, videos, and any additional content you publish. SEO: Check your website’s search engine rankings, keyword profiles ...

  3. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

  4. Fruition (digital marketing agency) - Wikipedia

    en.wikipedia.org/wiki/Fruition_(digital...

    Founded in 2000 [12] by current CEO Brad Anderson, [2] Fruition initially began as an SEO company. It later expanded to the larger niche of digital marketing. [12] The company's core services now include SEO, website development & design, [13] app development, digital marketing, and brand & reputation management.

  5. Lighthouse (software) - Wikipedia

    en.wikipedia.org/wiki/Lighthouse_(software)

    Lighthouse is an open-source, automated tool for measuring the quality of web pages developed by Google. It can be run against any web page, public or, requiring authentication. It can be run against any web page, public or, requiring authentication.

  6. Content audit - Wikipedia

    en.wikipedia.org/wiki/Content_audit

    A content audit is "the only way to fully understand the structure and quality of the content" on a website. [13] It can help: develop a content strategy; manage content quality; prepare content for a migration or for the development of a new site IA or design; evaluate content against business goals, editorial style guidelines, and templates; establish a common language among team members ...

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

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