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In 1984, he founded Red Bull GmbH [15] with Yoovidhya, launching the brand in Austria in 1987. [4] [13] Subsequently, he turned the Red Bull drink into a world market leader among energy drinks. [16] It was revealed that he worked on the formula for around three years before the modified drink was launched under the new name Red Bull in 1987. [11]
Mark Dietrich Mateschitz (German: [ˈmatεˌʃɪt͡s]; born 7 May 1992) is an Austrian billionaire heir who owns 49% of Red Bull GmbH, the energy drink company that was co-founded by his father, Dietrich Mateschitz. In 2024, Forbes estimated Mateschitz' net worth at $39.6 billion, ranking him as the 31st-richest person in the world. [1]
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH.With a market share of 43%, it is the most popular energy drink brand as of 2020, [8] and the third most valuable soft drink brand, behind Coca-Cola and Pepsi. [9]
The Styrian-born entrepreneur built a global empire around the energy drink Red Bull and was considered the richest man in Austria. Mateschitz's fortune is estimated at around 25 billion euros ...
Dietrich Mateschitz cofounded Red Bull in 1984 after seeing the potential in a Thai energy drink called Krating Daeng.
Mateschitz co-founded Red Bull in the 1980s alongside Thai entrepreneur Chaleo Yoovidhya, owns two F1 teams, Red Bull Ring circuit in Austria.
[7] [8] Expanding its distribution to over 171 countries, the company sold over 11.5 billion cans of Red Bull in 2022, making it the world's most-consumed energy drink. [9] In 2018, Red Bull launched its line of organic sodas called Organics by Red Bull, most of it without caffeine. [10]
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