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In 1986, Squibb sold the entire division back to Yves Saint Laurent for $500 million, who invested heavily in a new men's fragrance called Jazz. Jazz was not particularly successful and, coupled with the October 1987 market crash, Yves Saint Laurent sold Charles of the Ritz Incorporated (excluding Yves Saint Laurent Beaute) to Revlon in 1987.
Many celebrities have signed contracts with perfume houses to associate their name with a signature scent, as a self-promotion campaign. [1] The scents are then marketed; the association with the celebrity's name usually being the selling point of the campaign.
Charlie, named after Charles Revson, [2] was released in 1973. [3] It was originally launched to compete with Estée, a fragrance released by Estée Lauder. [2] Ad campaigns for the scent featured models Shelley Hack, Charly Stember, and, notably, Naomi Sims, making Sims the first African American woman in history to be featured in a cosmetic company's advertising. [4]
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Calone or methylbenzodioxepinone, trade-named Calone 1951, is an organic compound with the formula CH 3 C 6 H 3 (OCH 2) 2 CO.A white solid, it is a derivative of 4-methylcatechol.In the fragrance industry it is known as "watermelon ketone".
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