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Top-shelf liquor (or "premium liquor") is a term used in marketing to describe higher-priced alcoholic beverages, typically stored on the top shelves within bars. [1] This contrasts to a "rail" or well drink , which are lower cost beverages typically stored on the lower shelves of the bartender's rack.
Call liquors are known as such because the customer "calls" or requests a particular brand of liquor. [9] Certain expensive brand-name liquors are not considered or priced as call, but are instead known as "Top-shelf Liquors", both from their placement on the shelves and from their price relative to the other liquors available. [1]
Beer prices are rising, but some spirits — including many tequilas and whiskeys — are seeing price drops that make even top-shelf bottles a bit more affordable.
Shock Top is a 5.2% ABV Belgian-style wheat ale introduced under the name Spring Heat Spiced Wheat brewed in Fort Collins, Colorado as a seasonal beer in 2006, then all year from 2007. [99] [100] The beer is brewed with wheat malt, two-row barley, orange, lemon, lime peel, coriander and Cascade and Willamette hops.
Castle Brands is a developer and international marketer of premium and super premium beverage alcohol brands. Its core spirits include rum, whiskey/bourbon and liqueurs, which are marketed and sold in the United States, Canada, Europe, Latin America and Asia.
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“The drawer inserts and pull-out shelves were custom designed to perfectly fit [the clients’] coffee makers, toaster oven, mugs, and all other needed items,” says Kate Donahue, architect and ...
Today's NYT Connections puzzle for Friday, December 13, 2024The New York Times