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In advertising and media analysis, reach (or cumulative audience, cumulative reach, net audience, net reach, net unduplicated audience, or unduplicated audience) refers to the total number of different people or households exposed, at least once, to a medium during a given period. [1]
The prominence of global reach comes as a result of globalisation which has seen the indefinite increase in worldwide communication. The term ‘global reach’ which refers to this communication is suggestive of the fact that firms are increasingly looking to expand overseas by connecting with customers that they may otherwise have been unable to. [2]
Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.
Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...
However, in marketing and advertising, the term "advertising" has a very special meaning that reflects its status as a distinct type of promotion. [ 2 ] A key characteristic of advertising is that it utilises mass media channels such as newspapers, magazines, radio or TV to reach potential customers.
This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...
Small business owners should not forget about a rule — currently in legal limbo — that would require them to register with an agency called the Financial Crimes Enforcement Network, or FinCEN ...
Media weight is a term used in advertising to refer to the size of the audience reached by an advertising campaign. Media weight is determined by the number and placement of advertisements in media such as television commercials, online ads, or billboards.