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A contrast effect is the enhancement or diminishment, relative to normal, of perception, cognition or related performance as a result of successive (immediately previous) or simultaneous exposure to a stimulus of lesser or greater value in the same dimension. (Here, normal perception, cognition or performance is that which would be obtained in ...
The same accessible information can result in assimilation or contrast effects, depending on how it is categorized. When the accessible information to construct the representation of the target is used, an assimilation effect results, whereas accessible information used to construct the standard of comparison leads to contrast effects.
Behavioral contrast refers to a change in the strength of one response that occurs when the rate of reward of a second response, or of the first response under different conditions, is changed. For example, suppose that a pigeon in an operant chamber pecks a key for food reward.
Susceptibility to these effects varies depending on the stability of one's beliefs. Those without a strong attitude on an issue, for instance, would more be more prone to survey response effects than those strongly for or against the issue. [1] These effects can be broadly grouped as consistency or contrast effects.
The framing effect is the tendency to draw different conclusions from the same information, depending on how that information is presented. Forms of the framing effect include: Contrast effect, the enhancement or reduction of a certain stimulus's perception when compared with a recently observed, contrasting object. [57]
The benefits of advertising during a Brady game start with audience size. Nationally televised games like the Buccaneers' upcoming Thursday Night Football matchup with the Philadelphia Eagles draw ...
Perceptual contrast is a useful tool for campaigns that draw attention to the discrepancy between perceived and actual norms. For instance, the campaign can highlight this contrast to dispel misconceptions if people think that "everyone smokes at parties," [12] but in reality, the majority of guests rarely smoke. SJT emphasizes the significance ...
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