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  2. Social proof - Wikipedia

    en.wikipedia.org/wiki/Social_proof

    Social proof is also one of Robert Cialdini's six principles of persuasion, (along with reciprocity, commitment/consistency, authority, liking, and scarcity) which maintains that people are especially likely to perform certain actions if they can relate to the people who performed the same actions before them. [5]

  3. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Social learning, also known as social proof, is a core principle among almost all forms of persuasion. [36] It is based on the idea of peer influence, and is considered essential for audience-centered approaches to persuasive messages.

  4. Social influence - Wikipedia

    en.wikipedia.org/wiki/Social_influence

    Persuasion is the process of guiding oneself or another toward the adoption of an attitude by rational or symbolic means. US psychologist Robert Cialdini defined six "weapons of influence": reciprocity, commitment, social proof, authority, liking, and scarcity to bring about conformity by directed means.

  5. In oral arguments on two crucial First Amendment cases, the Supreme Court appeared sensitive to the importance of government being able to express views to private parties and persuade them to act ...

  6. Robert Cialdini - Wikipedia

    en.wikipedia.org/wiki/Robert_Cialdini

    It was based on three "undercover" years applying for and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion. He found that influence is based on six key principles: reciprocity, commitment and consistency, social proof, authority, liking, scarcity. [5]

  7. Nudge theory - Wikipedia

    en.wikipedia.org/wiki/Nudge_theory

    In the 1978 Chilean national consultation, in addition to the biased question text, the SI ("Yes" to Pinochet and his government) is under a sketch of the flag of Chile while NO is under a lower dark flag. This nudge [35] and other measures got a 79% support for "yes". There are various notable examples of government applications of nudge theory.

  8. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Framing (social sciences) Framing is the social construction of a social phenomenon often by mass media sources, political or social movements, political leaders, or other actors and organizations. It is an inevitable process of selective influence over the individual's perception of the meanings attributed to words or phrases.

  9. Argumentation theory - Wikipedia

    en.wikipedia.org/wiki/Argumentation_theory

    Example of an early argument map, from Richard Whately's Elements of Logic (1852 edition). Argumentation theory is the interdisciplinary study of how conclusions can be supported or undermined by premises through logical reasoning.