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A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences , particularly psychology , common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product .
Research by Labovitz [22] and Traylor [23] provide evidence that, even with rather large distortions of perceived distances between scale points, Likert-type items perform closely to scales that are perceived as equal intervals. So these items and other equal-appearing scales in questionnaires are robust to violations of the equal distance ...
The ordinal scale places events in order, but there is no attempt to make the intervals of the scale equal in terms of some rule. Rank orders represent ordinal scales and are frequently used in research relating to qualitative phenomena. A student's rank in his graduation class involves the use of an ordinal scale.
Scales should be tested for reliability, generalizability, and validity. Generalizability is the ability to make inferences from a sample to the population, given the scale one have selected. Reliability is the extent to which a scale will produce consistent results.
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
The potential-for-conflict Index (PCI) describes the ratio of scoring on either side of a rating scale's centre point. [77] This index requires at least ordinal data. This ratio is often displayed as a bubble graph. The PCI uses an ordinal scale with an odd number of rating points (−n to +n) centred at 0. It is calculated as follows
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Behaviorally anchored rating scales (BARS) are scales used to rate performance.BARS are normally presented vertically with scale points ranging from five to nine. It is an appraisal method that aims to combine the benefits of narratives, critical incidents, and quantified ratings by anchoring a quantified scale with specific narrative examples of good, moderate, and poor performance.