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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [1] [2] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress.
Frustrations over suppliers influenced the family to start manufacturing their own products, and Columbia Hat Company became Columbia Sportswear Company in 1960. [5] In 1970, Neal Boyle died following a heart attack. [6] Gert and son Tim Boyle, then a University of Oregon senior, took over the operations of Columbia, rescuing it from bankruptcy.
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Generic brand products may be of similar quality as a branded product, and are commonly made from the standard ingredients used for branded products. Without the costs of marketing individual products, generic brands are priced lower than branded products. [1] They are preferred by customers for whom price or value-for-money is the priority. [2]
The Bliss World brand began in 2006 with products in-store at Target, Walmart, CVS, Walgreens and a retail site. [12] Bliss continued to expand within the hotel chain, opening in Atlanta , Scottsdale and Hong Kong in 2008, a second Atlanta location, Doha , Hoboken , and Ft. Lauderdale in 2009, and St. Petersburg in 2011.
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related to: columbia cosmetics white label brandmacys.com has been visited by 1M+ users in the past month
901 W 3rd Ave, Columbus, 43219 · Directions · (614) 294-4510
sallybeauty.com has been visited by 10K+ users in the past month
target.com has been visited by 1M+ users in the past month