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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
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RetailMeNot.com, a digital coupon site in the United States [3] eConversions, the parent company of Gutschein-Codes.de in Germany and VoucherCodes, a voucher code site in the United Kingdom [19] [20] Ma-Reduc.com and Poulpeo.com, digital coupon and cash back sites in France [21] ZenDeals.com, a North American coupon site (October 9, 2013) [22]
Though it can be used interchangeably with breakage, [20] slippage is the phenomenon when a consumer has his or her rebate fulfilled, but he or she loses or forgets to cash the check. Some rebate companies could tout a higher "redemption rate" including the breakage , while not calculating the potential slippage of uncashed checks.
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