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Fritos is an American brand of corn chips that was created in 1932 by Charles Elmer Doolin and has been produced since 1961 by the Frito-Lay division of PepsiCo.Fritos are made by deep-frying extruded whole cornmeal, unlike the similar tortilla chips, which are made from cornmeal and use the nixtamalization process (known as masa).
Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers ...
In 2005, sales of Doritos in the United States fell by 1.7% to $595 million. To increase sales in 2006, the company launched several new flavors, a new label, and more bilingual advertising. Frito-Lay vice president Joe Ennen described this as "the most significant rebranding and relaunch in Doritos' 38-year history." [12]
Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
Cheetos (formerly styled as Chee-tos until 1998) is a crunchy corn-cheese puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States.
Pepsi acquired Frito-Lay in 1965.) [4] West is widely credited for the invention and development of one of the company's signature products, Doritos. [1] According to West's daughter, Jana Hacker, West first envisioned the idea of Doritos in the early 1960s while working as Frito's vice president of marketing. [ 1 ]
5. Boeing (BA) Years of returns: 89 Return per $1: $212,206 Cumulative compound return: 21,220,526 percent Annualized compound return: 14.7 percent Boeing is a global aerospace company that ...
The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark on May 11th, 1948. [1] Frito merged with H.W. Lay & Co. in 1961 to form Frito-Lay . [ 2 ]