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From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
The marketing jargon for adding a product that is better quality than other products in the line is trading up or brand leveraging or up-market stretch. A line extension of lower quality is called trading down or down-market stretch. Trading down may reduce your brand equity by gaining short-term sales at the expense of long term sales. The ...
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category. Line extension occurs when the company lengthens its ...
The VESA Local Bus (usually abbreviated to VL-Bus or VLB) is a short-lived expansion bus introduced during the i486 generation of x86 IBM-compatible personal computers.Created by VESA (Video Electronics Standards Association), the VESA Local Bus worked alongside the then-dominant ISA bus to provide a standardized high-speed conduit intended primarily to accelerate video (graphics) operations.
President-elect Donald Trump campaigned on the promise to create more American jobs and protect existing ones. But many of his proposals and expected policy changes threaten to have the opposite ...
Bill Belichick has spent a lot of time talking into a microphone about football this season, but he has his sights set higher for next year. According to The Athletic, Belichick wants to return to ...
3 Brand Equity section. 4 Brand Extension Failure. 1 comment. Toggle the table of contents. Talk: Brand extension. Add languages.
Related: Clay Aiken 'Left Music' 10 Years Ago.How Recording a New Christmas Album 'Opened' His 'Eyes' Again (Exclusive) "Back then it was a big deal," says Aiken, who recently marked his return to ...