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How Public Relations Works, (33) Public Relations Review 33, pp. 243–248 (introduction special issue), together with Oyvind Ihlen. Defining Strategic Communication, International Journal of Strategic Communication, 1(1), pp. 3–35, together with Kirk Hallahan , Derina Holtzhausen , Dejan Vercic & Krishnamurthy Sriramesh.
Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication".
After practicing public relations in Japan for over 30 years, he started a public relations course at Waseda University in 2004, [25] which was the first of its kind at a major Japanese university. In 2009 Takashi Inoue received a Ph.D. from Waseda University , as the first doctoral degree awarded for public relations, and for research for the ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
He has received awards and honors from the Public Relations Society of America and the Institute for Public Relations Research. A Festschrift , "The future of excellence in public relations and communication management: challenges for the next generation" was published to mark his retirement in 2005 [ 4 ]
Organizational communication consists of specialists in public relations, public affairs, investor relations, environmental communications, corporate advertising, and employee communication. The responsibilities of corporate communication are: to promote the profile of the "company behind the brand" (corporate branding)
According to The Global Public Relations Handbook, public relations evolved from a series of "press agents or publicists" to a manner of theory and practice in the 1980s. [22] Research was published in academic journals like Public Relations Review and the Journal of Public Relations Research. This led to an industry consensus to categorize PR ...
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