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Fear, uncertainty and doubt (FUD) is the appeal to fear in sales or marketing; in which a company disseminates negative (and vague) information on a competitor's product. The term originated to describe misinformation tactics in the computer hardware industry and has since been used more broadly.
The tactics often involves defamation of an enemy by means of smear campaigns. False flag attacks have been used as a pretext for starting a war in many cases, including the Gulf of Tonkin incident , the Shelling of Mainila , and Operation Himmler .
Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". [1] It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" [2] a public policy issue, goods ...
The SCO Group's 2003 lawsuit against IBM, funded by Microsoft, claiming $5 billion in intellectual property infringements by the free software community, is an example of FUD, according to IBM, which argued in its counterclaim that SCO was spreading "fear, uncertainty, and doubt".
Con artists are duping people out of money by posing as the IRS and using scare tactics, causing folks to fork up money. The IRS scammers using scare tactics to target victims for money in huge scheme
Fear appeal is a term used in psychology, sociology and marketing.It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear.
These criminals have evolved their tactics to easily convince you that your computer has a critical problem needing immediate attention. Any communication they have with you must be initiated by you.
Some retailers are using President-elect Donald Trump's proposed tariffs to urge consumers to shop now, suggesting if the import duties go into effect next year, a range of goods could cost ...