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For example, some parents have kept their children at home to prevent abduction while they paid less attention to more common dangers such as lifestyle diseases or traffic accidents. [8] Fearmongering can produce a rally around the flag effect by increasing support for the incumbent political leaders.
Fear, uncertainty and doubt (FUD) is the appeal to fear in sales or marketing; in which a company disseminates negative (and vague) information on a competitor's product. The term originated to describe misinformation tactics in the computer hardware industry and has since been used more broadly.
Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some ...
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Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". [1] It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" [2] a public policy issue, goods ...
Con artists are duping people out of money by posing as the IRS and using scare tactics, causing folks to fork up money. The (WITI) -- It's an old scam with new tricks and it's costing taxpayers ...
A Hechinger Report investigation identified more than 35 examples of these centers involved in dozens of school districts across Texas, and the actual number is likely higher.
Fear appeal is a term used in psychology, sociology and marketing.It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear.