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  2. Bounded rationality - Wikipedia

    en.wikipedia.org/wiki/Bounded_rationality

    An example of behaviour inhibited by heuristics can be seen when comparing the cognitive strategies utilised in simple situations (e.g. tic-tac-toe), in comparison to strategies utilised in difficult situations (e.g. chess). Both games, as defined by game theory economics, are finite games with perfect information, and therefore equivalent. [10]

  3. LC4MP - Wikipedia

    en.wikipedia.org/wiki/LC4MP

    The Limited Capacity Model of Motivated Mediated Message Processing or LC4MP is an explanatory theory that assumes humans have a limited capacity for cognitive processing of information, as it associates with mediated message variables; moreover, they (viewers) are actively engaged in processing mediated information [1] Like many mass communication theories, LC4MP is an amalgam that finds its ...

  4. Automatic and controlled processes - Wikipedia

    en.wikipedia.org/wiki/Automatic_and_controlled...

    One definition of a controlled process is an intentionally-initiated sequence of cognitive activities. [6] In other words, when attention is required for a task, we are consciously aware and in control. Controlled processes require us to think about situations, evaluate and make decisions. An example would be reading this article.

  5. Dual process theory - Wikipedia

    en.wikipedia.org/wiki/Dual_process_theory

    According to Alos-Ferrer and Strack the dual-process theory has relevance in economic decision-making through the multiple-selves model, in which one person's self-concept is composed of multiple selves depending on the context. An example of this is someone who as a student is hard working and intelligent, but as a sibling is caring and ...

  6. Nudge theory - Wikipedia

    en.wikipedia.org/wiki/Nudge_theory

    In this form, drawing on behavioral economics, the nudge is more generally applied in order to influence behaviour. One of the most frequently cited examples of a nudge is the etching of the image of a housefly into the men's room urinals at Amsterdam's Schiphol Airport, which is intended to "improve the aim." [19]

  7. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    Processing difficulty effect: That information that takes longer to read and is thought about more (processed with more difficulty) is more easily remembered. [174] See also levels-of-processing effect. Recency effect: A form of serial position effect where an item at the end of a list is easier to recall. This can be disrupted by the suffix ...

  8. Cognitive bias - Wikipedia

    en.wikipedia.org/wiki/Cognitive_bias

    The brain's limited information processing capacity [63] Noisy information processing (distortions during storage in and retrieval from memory). [ 64 ] For example, a 2012 Psychological Bulletin article suggests that at least eight seemingly unrelated biases can be produced by the same information-theoretic generative mechanism. [ 64 ]

  9. Capacity theory - Wikipedia

    en.wikipedia.org/wiki/Capacity_theory

    Capacity theory is the theoretical approach that pulled researchers from Filter theories with Kahneman's published 1973 study, Attention and Effort positing attention was limited in overall capacity, that a person's ability to perform simultaneous tasks depends on how much "capacity" the jobs require.