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A product pipeline is a series of products, either in a state of development, preparation, or production, [1] developed and sold by a company, and ideally in different stages of their life cycle.
Reasons for having a well-thought-out sales process include seller and buyer risk management, standardized customer interaction during sales, and scalable revenue generation. Approaching the subject from a "process" point of view offers an opportunity to use design and improvement tools from other disciplines and process-oriented industries.
Sales Funnel or Purchase Funnel: The sales or purchase funnel (sales from the seller's perspective and purchase from the buyer's perspective) guides potential customers through stages of awareness, interest, desire, and action, culminating in a purchase decision. It is a subset of full funnel marketing, centered specifically on the conversion ...
Breakdown of the business process Process sales pipeline into sub-processes based on phases. August W. Scheer is said to have said in his lectures: A process is a process is a process. This is intended to express the recursiveness of the term, because almost every process can be broken down into smaller processes (sub-processes).
A promising pipeline of therapeutic candidates. ... It would likely require Recursion to develop a blockbuster drug capable of generating billions of dollars in sales across multiple years.
In October, Novartis reported third-quarter sales of $12.823 billion, up 9% (+10% on constant currency), beating the consensus of $12.76 billion. Volume contributed 12 percentage points to growth .
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