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The goal was a non-drying, smudge-proof, long-lasting lipstick that would not smear on clothing or cups. [8] The resultant mixture, formed into a mold, was called "No-Smear Lipstick." In 1948, she and Alfred Berg founded Hazel Bishop Inc. to manufacture these "No-Smear Lipsticks."
In the 1970s, at least five companies started producing make-up for African American women. Before the 1970s, makeup shades for Black women were limited. Face makeup and lipstick did not work for dark skin types because they were created for pale skin tones. These cosmetics that were created for pale skin tones only made dark skin appear grey.
Throughout the early 20th century, lipstick came in a limited number of shades. Dark red lipstick was one of the most popular shades throughout the 19th and 20th century, especially in the 1920s. Flappers wore lipstick to symbolize their independence. Lipstick was worn around the lips to form a "Cupid's bow," inspired by actress Clara Bow. [22]
Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.
Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
Cosmetics designed to enhance one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features, or add color to a person's face. In some cases, more extreme forms of makeup are used for performances, fashion shows , and people in costume and can change the appearance of the face entirely to resemble a different person ...
A rouge compact with a mirror and brush Ancient Egyptian rouge compact Traditional rouge makeup. Rouge (/ ˈ r uː ʒ /; meaning "red" in French), also called blush or blusher, is a cosmetic for coloring the cheeks in a variety of shades, or the lips red. It is applied as a powder, cream or liquid.
Lip pomade, also called lip gloss, was later invented by Max Factor, Sr. in an effort to provide a glamorous appearance to actress' lips on film. [4] Soon after, 'natural' lip gloss was created, which used bromo acid to create a red effect as it reacted with the wearer's skin. [ 3 ]