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MyCoke (formerly known as Coke Music and Coke Studios) was an online chat game used for marketing the Coca-Cola brand and products. It was created in January 2002 by VML Inc (Previously Studiocom) [1] an Atlanta-based digital agency using core technology from Sulake Corporation, the company responsible for a similar popular online game called Habbo Hotel.
Pepsi Invaders (erroneously identified as Coke Wins and Coke Invaders) is a non-commercially released 1983 fixed shooter video game developed by Atari, Inc. for the Atari 2600. It was commissioned by The Coca-Cola Company to be handed out to salespeople at their 1983 sales convention.
The Lost Island of Alanna is a branded, graphic adventure video game and marketing initiative conceived and directed by Dale Leary and developed with partner Michael Hall of Raintree Media for Coca-Cola Cherry. [1] The game was produced for the brand in the Fall of 1997 and released in the Spring of 1998.
The Coca-Cola Company (NYSE: KO) is in a precarious situation right now. The soft drink giant's stock tends to trade in close alignment with the S&P 500 (SNPINDEX: ^GSPC) market index, but things ...
Coca-Cola is scaling back its packaging sustainability goals, igniting outrage from environmental activists. The beverage company, which has long been criticized for being one of the world’s top ...
In the wake of the announcement that Coca-Cola will partner with Green Mountain Coffee Roasters to create the Keurig Cold at-home beverage system, the financial media is abuzz with excitement.
Kotick engineered a merger between Activision and Vivendi Games during the late 2000s, which led to the creation of Activision Blizzard in 2008 and him being named the company's inaugural CEO. He has also served on several boards, including The Coca-Cola Company from 2012 to 2022, and Yahoo! from 2003 to 2008.
Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool ...