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Following on from the success of the moisturiser, Revlon founder Charles Revson created the Charles Revson Inc. company in 1962 as the vehicle for his new top-of-the-range line: Ultima II. [3] Revson claimed it was his favorite and most personal line, and it was the only line to which he directly attached his name until the launch of Revlon's ...
A small number of men have also appeared in Revlon advertising, to promote men's colognes, perform jingles, or pose with spokesmodels, including: Bobby Short (performed commercial jingles) Mel Tormé (performed commercial jingles) Little Richard (performed commercial jingles) Nat King Cole (performed commercial jingles)
Charles Haskell Revson (October 11, 1906 – August 24, 1975) was an American businessman and philanthropist. He was best known as a pioneering figure in the American cosmetics industry as the person who created the first pigment-based nail polish and founded and managed Revlon through five decades.
Revlon was founded in New York City on March 1, 1932, in the midst of the Great Depression, by Jewish American brothers Charles Revson and Joseph Revson along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. [4] The three men started with one single product, a new type of nail enamel [4] and pooled their resources to ...
The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16] Cosmetics brands have increasingly targeted men in the sale of cosmetics, with some products targeted specifically at men. [17] [18]
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