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A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Samples of Display typefaces Typeface name Example 1 Example 2 Example 3 Action Is Designer: Jeff N. Levine : Ad lib Designer: Freeman Craw : Algerian Designer: Stephen Blake, Philip Kelly Class: Decorative : Allegro Designer: Hans Bohn: Andreas Designer: Michael Harvey: Architype Albers Designer: Josef Albers: Architype van der Leck Designer ...
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. [1]
In 2007, Linotype GmbH held the Helvetica NOW Poster Contest to celebrate the 50th anniversary of the typeface. [ 50 ] [ 51 ] Winners were announced in the January 2008 issue of the LinoLetter. In 2007, director Gary Hustwit released a documentary film, Helvetica (Plexifilm, DVD), to coincide with the fiftieth anniversary of the typeface. [ 52 ]
Wood type competed with lithography and stencils in the market for display typography. [ 58 ] [ 59 ] [ 60 ] Common type styles included the slab serif , fat face , sans-serif , reverse-contrast or "French Clarendon", [ 61 ] and other genres such as "Tuscan" (spikes on the letter), "Grecian" ( chamfered ) [ 62 ] and ornamented forms.
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