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Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
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The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [ 8 ] The purpose of the campaign is to position Mastercard as a friendly credit card company with a sense of humor, as well as responding to the public's worry that everything is being commodified and that people are ...
They made your jaw drop, they made you cringe and they sent chills down your spine -- here are the stories that captured your attention this year. The most fascinating and attention-grabbing ...
This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...
The following outline is provided as an overview of and topical guide to advertising: Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers.
When GE advertising was consolidated in 1979 with BBDO, the “Good Things” slogan was not only incorporated into media ads but also induced on all packaging, spec sheets and brochures, and service trucks. When GE sponsored a television program, the ad agency used a number of “We Bring Good Things to Life” commercials, each telling the GE ...