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  2. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  3. 9 Attention-Grabbing Cover Letter Ideas - AOL

    www.aol.com/news/9-attention-grabbing-cover...

    Use a specific design, but tailor your language. For premium support please call: 800-290-4726 more ways to reach us

  4. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.

  5. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a career path in the advertising or marketing industries. Advertising and promotions managers may work for an agency, a public relations firm, a media outlet, or may be hired directly by a company to work in their in-house agency where they would take responsibility for communications designed to develop the company's ...

  6. The Craziest Marketing Stunts of All Time - AOL

    www.aol.com/finance/craziest-marketing-stunts...

    Adidas knows how to grab the Internet's attention: with a grid of 25 pairs of bare breasts. The brand is promoting its new sports bra collection, designed for all sizes and activities, so in ...

  7. Advertising research - Wikipedia

    en.wikipedia.org/wiki/Advertising_research

    In advertising research, attention is the qualitative measure of an advertisement's effectiveness in arousing interest in a viewer. [ 17 ] [ 18 ] Qualitative is a measurement that is based on peoples emotions and opinions of the advertisement.

  8. Attention marketing - Wikipedia

    en.wikipedia.org/wiki/Attention_marketing

    Attention marketing is a term coined [1] by internet entrepreneur Steve Jelley to describe a specific business model that has evolved around the growth of social media. It was popularized by the book Purple Cow: Transform Your Business by Being Remarkable by Seth Godin .

  9. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The importance of attracting the attention of the reader as the first step in copywriting was recognized early in the advertising literature as is shown by the Handbook for Advertisers and Guide to Advertising: The first words are always printed in capitals, to catch the eye, and it is important that they should be such as will be likely to ...

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