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When non-free media files (images, videos, and audio clips) are used on Wikipedia, a justification for their usage, called a non-free use rationale (or use rationale or fair use rationale), must be presented in the file description page, explaining how the file is used in a way consistent with Wikipedia's non-free content criteria.
A fair use rationale is an explanation of why a particular piece of copy-written material (such as a CD album cover image, or a television/movie/video game screen shot, or any photograph that you did not personally take) is allowable on Wikipedia under the American fair usage laws.
If the article text comments on the image itself, then write so because that strengthens the fair use claim. It may be preferable to use the template {{non-free use rationale}} when adding the fair use rationale. The examples below are generic and meant for reference, and are not meant to be copied verbatim to fair use media pages.
As "fair use" is specific to the use that you contemplate it is best if your describe the fair use rationale for such specific use either in hidden text in the article or on the image description page. Remember what is fair use for Wikipedia may not be considered a fair use for your intended use of the content in another context.
If there is a valid license, the user must stay within the scope of the license (which may include limitations on amount of use, geographic or business territory, time period, nature of use, etc.). Fair use, by contrast, is a limited right to use copyrighted works without permission, highly dependent on the specific circumstances of the work ...
Fair use is the path to have our cake and to eat it. It is long-established and we need to reject calls to ignore it or override it. And it doesn’t mean that content generation models cannot exist.
Wikipedia (and all Wikimedia projects) strongly prefer "free" files. Where no free file exists, it is sometimes permissible to use a non-free (copyright-protected) file under the "fair use" provision. Fair use, in the United States, is the legal right to use copyright-protected materials under certain conditions.
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