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Diet Pepsi, currently stylised in all caps as PEPSI DIET, is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. . First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United S
During the 1989 Grammy Awards telecast, Pepsi and Puerto Rican singer Chayanne was featured in the first advertising spot in Spanish to be broadcast on national television without dubbing or subtitles. In the early 1990s, Ray Charles was the star of a Diet Pepsi campaign called "You Got the Right One, Baby," which was also known as "Uh-huh."
Pepsi is PepsiCo's most valuable brand and is sold in over 200 countries with more than 20 billion dollars in revenue per year -- but still comes in third after Coca-Cola and Diet Coke.
A 1991 redesign moved the wordmark from within the Globe to above it, dramatically reducing the size and prominence of the Globe. In 1997, the red bar was removed as Pepsi adopted all-blue packaging, and visually detailed the Pepsi Globe to appear three-dimensional. [3] This was the first logo officially named the "Pepsi Globe".
Still, prices on Pepsi products like Lay's potato chips, Tostitos tortilla chips and Diet Pepsi have continued to rise in subsequent quarters, though at a slower pace than previously, according to ...
Patio Diet Cola was a brand of diet soda introduced by PepsiCo in 1963. [1] It was created in response to Diet Rite Cola. Fitness promoter Debbie Drake was Patio Diet Cola's spokesperson; [2] the drink was also marketed as a soda alternative for diabetics. [3] In 1964, Patio released orange, grape, and root beer flavors.
He headed up Pepsi's international operation in 1957 and became the CEO in 1963. [1] In 1963, he made the decision to change the name of Pepsi's diet soda from Patio Diet Cola to Diet Pepsi . In the early years of diet soft drinks, Pepsi became the first major soda manufacturer to give its diet product the same name as its flagship product.
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