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  2. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    A cost leadership strategy may have the disadvantage of lower customer loyalty, as price-sensitive customers will switch once a lower-priced substitute is available. A reputation as a cost leader may also result in a reputation for low quality, which may make it difficult for a firm to rebrand itself or its products if it chooses to shift to a ...

  3. Fighter brand - Wikipedia

    en.wikipedia.org/wiki/Fighter_Brand

    When the strategy works, a fighter brand not only defeats a low-priced competitor, but also opens up a new market. The Celeron microprocessor is a case study of a successful fighter brand. Despite the success of its Pentium processors, Intel faced a major threat from less costly processors that were better placed to serve the emerging market ...

  4. Strategic partnership - Wikipedia

    en.wikipedia.org/wiki/Strategic_partnership

    The activities of a strategic partnership can also include a shared research & development department between the partners. This requires a higher level of knowledge sharing as well as a higher level of sharing the technological capabilities. But by doing so, the costs and risks of innovation can be spread between the partners. [2]

  5. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    These funnel types are part of a marketing strategy, each tailored to facilitate different goals throughout the customer lifecycle. While terms like "full funnel marketing," "sales funnel," and "purchase funnel" are sometimes used interchangeably, they each serve distinct purposes within a broader marketing framework.

  6. Supplier relationship management - Wikipedia

    en.wikipedia.org/wiki/Supplier_relationship...

    Supplier relationship management (SRM) is the systematic, enterprise-wide assessment of suppliers' strengths, performance and capabilities with respect to overall business strategy, determination of what activities to engage in with different suppliers, and planning and execution of all interactions with suppliers, in a coordinated fashion across the relationship life cycle, to maximize the ...

  7. Are You Upper, Middle, or Lower Class? Here's How to Find Out

    www.aol.com/upper-middle-lower-class-heres...

    This means that lower-income households had incomes below $56,600, and upper class households had incomes above $169,800. You may be curious to know where you stand in the context of upper, middle ...

  8. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Before designing a distribution system, the supplier needs to determine what distribution channel to achieve in broad terms. The approach to distributing products or services depends on a number of factors including the type of product, especially perishability; the market served; the geographic scope of operations and the firm's overall mission and vision.

  9. What Is Zone 2 Training & How It Can Support Weight Loss? - AOL

    www.aol.com/zone-2-training-support-weight...

    How to Figure Out Your Zone 2 Heart Rate. We mentioned that your heart rate zones aren’t static. If you’re wondering how to do zone 2 training, you’ll need to look at a few key metrics. It ...

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