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JLR builds Land Rovers in Brazil, China, India, Slovakia, and the United Kingdom. The Land Rover name was created in 1948 by the Rover Company for a utilitarian 4WD off-road vehicle. Currently, the Land Rover range consists solely of upmarket and luxury sport utility vehicles. Land Rover was granted a Royal Warrant by King George VI in 1951.
From 1995, other marques were added with the acquisition of Mercedes-Benz, Ferrari and Audi franchises in Bristol, Loughborough and Leeds. In 1996 the group opened Land Rover, Jeep and Porsche dealerships in Stockport and Reading. The group floated on the London Stock Exchange in 1997, as the Sytner Group PLC. [8]
In July 2000, Pendragon expanded into America, with their acquisition of Bauer Jaguar, the third largest Jaguar dealership in America. Throughout the remainder of 2000 and into 2001, various other dealerships based in California were acquired including, in April 2001, Hornburg, which held the Jaguar and Land Rover dealership in Los Angeles. [8]
Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover, also known as JLR, and is a British multinational automobile manufacturer which produces luxury vehicles and SUV and has its head office in Whitley, Coventry, United Kingdom.
Rover also manufactured the Land Rover series from 1948 onwards, and created the Range Rover in 1970, which went on to become its most successful and profitable product. Land Rover eventually became a separate company and brand in its own right. Rover was bought by Leyland Motors in 1967, which had already acquired Standard-Triumph seven years ...
The Land Rover Defender (initially introduced as the Land Rover One Ten, and in 1984 joined by the Land Rover Ninety, plus the new, extra-length Land Rover One Two Seven in 1985) is a series of British off-road cars and pickup trucks.
BMW also revived the MG marque in 1995 on a new affordable sports car, the MGF, as well as strengthening Land Rover's position in the off-roader market. In March 2000 BMW controversially announced the break-up of the Rover Group. [30] [31] It retained the rights to the Mini marque, while selling Land Rover to Ford. [32]
1999: The Rover 200 and Rover 400 are facelifted and rebadged as the Rover 25 and Rover 45 respectively Production of the Rover 600 ends; 2000: BMW retains both the Mini marque and the Cowley plant; launches the new Mini. Sales would begin in Summer 2001. Land Rover (including the Solihull plant) sold by BMW to Ford for £1.8 billion.
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