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In 1961 the Advertising Association established the Committee of Advertising Practice (CAP) to draft the British Code of Advertising Practice (the CAP Code).In 1962 the industry set up the Advertising Standards Authority (so named even though it is not a public authority in the usual sense) to adjudicate on complaints that advertisements had breached the new Code.
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast advertising industry in the UK.
The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry.Its stated aim is to promote the “…role, rights and responsibilities of advertising and its impact on individuals, the economy and society". [3]
The IPA says its role is to advance the value, theory and practice of advertising, media and marketing communications; acting as a spokesman for the industry to promote best practice standards in these fields; and to ensure that the work it does will benefit the public, the wider business community and the national economy.
The Advertising Standards Authority is the regulatory advertising body, but can only prevent the republication of advertisements after upholding complaints from the general public. The advent of the Internet access has made the act of censorship more difficult, and there has been a relaxation of censorship in recognition of this.
Clearcast is a non-governmental organisation which pre-approves most British television advertising. [1] [2] It is originated on 1 January 2008, and took over the responsibilities of the Broadcast Advertising Clearance Centre. Clearcast is now owned by four UK commercial broadcasters: ITV, Channel 4, Sky and Warner Media.
The following is a list of regulators in the UK. Regulators exercise regulatory or supervisory authority over a variety of endeavours. In addition, local authorities in the UK provide regulatory functions in a number of areas. Professional associations also act to regulate their memberships. The UK is also bound by a number of European and ...