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Movie theater giant Cinemark is testing the use of data and analytics to develop new ways of handling ticket prices. “We do believe that there’s an opportunity on the pricing side.
TixTrack, Inc. is a provider of ticket software solutions started in 2008 and based in Los Angeles, California in the United States. TixTrack's products aim to help ticket sellers increase their ticket sales by providing visual seat level reporting and analysis tools as well as guidance on Dynamic Pricing.
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Moviefone is an American-based moving pictures listing and information service.Moviegoers can obtain local showtimes, cinema information, film reviews, and advance tickets, as well as TV content and a comprehensive search tool that allows users to find theaters, channels, and streaming services offering movies and television shows. [1]
The average ticket price (ATP) is the average cost to purchase a film ticket at the box office in any given year. According to the UNESCO Institute for Statistics, the ATP is "calculated as the total revenues generated from tickets sales divided by the number of feature film tickets sold during the year of reference." [42]
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The relatively strong uniformity of movie ticket prices, particularly in the U.S., is a common economics puzzle, because conventional supply and demand theory would suggest higher prices for more popular and more expensive movies, and lower prices for an unpopular "bomb" or for a documentary with less audience appeal. [81]
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