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  2. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword specific. Google uses a combination of webpage and website authority to determine the overall authority of a webpage competing for a keyword. [47] The PageRank of the HomePage of a website is the best indication Google offers for website ...

  3. Google matrix - Wikipedia

    en.wikipedia.org/wiki/Google_matrix

    Fig.1. Google matrix of Wikipedia articles network, written in the bases of PageRank index; fragment of top 200 X 200 matrix elements is shown, total size N=3282257 (from [1]) A Google matrix is a particular stochastic matrix that is used by Google's PageRank algorithm. The matrix represents a graph with edges representing links between pages.

  4. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Web by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.

  5. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.

  6. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  7. Google Panda - Wikipedia

    en.wikipedia.org/wiki/Google_Panda

    Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", [1] in particular "content farms", [2] and return higher-quality sites near the top of the search results.

  8. RankBrain - Wikipedia

    en.wikipedia.org/wiki/RankBrain

    It helps Google to process search results and provide more relevant search results for users. [2] In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm, after with links and content, [2] [3] out of about 200 ranking factors.

  9. Sandbox effect - Wikipedia

    en.wikipedia.org/wiki/Sandbox_effect

    Google has been updating its algorithm for as long as it has been fighting the manipulation of organic search results. However, until May 10, 2012, when Google launched the Google Penguin update, many people wrongly believed low-quality backlinks would not negatively affect a site ranking; Google had been applying such link-based penalties [9] for many years but not made public how the company ...

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