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For example, when getting to know others, people tend to ask leading questions which seem biased towards confirming their assumptions about the person. However, this kind of confirmation bias has also been argued to be an example of social skill ; a way to establish a connection with the other person.
A survey using a Likert style response set. This is one example of a type of survey that can be highly vulnerable to the effects of response bias. Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions.
For example, confirmation bias produces systematic errors in scientific research based on inductive reasoning (the gradual accumulation of supportive evidence). Similarly, a police detective may identify a suspect early in an investigation, but then may only seek confirming rather than disconfirming evidence.
Biases that affect memory, [18] such as consistency bias (remembering one's past attitudes and behavior as more similar to one's present attitudes). Biases that reflect a subject's motivation, [19] for example, the desire for a positive self-image leading to egocentric bias and the avoidance of unpleasant cognitive dissonance. [20]
Implicit bias is an aspect of implicit social cognition: the phenomenon that perceptions, attitudes, and stereotypes operate without conscious intention. For example, researchers may have implicit bias when designing survey questions and as a result, the questions do not produce accurate results or fail to encourage survey participation. [124]
In statistics, sampling bias is a bias in which a sample is collected in such a way that some members of the intended population have a lower or higher sampling probability than others. It results in a biased sample [ 1 ] of a population (or non-human factors) in which all individuals, or instances, were not equally likely to have been selected ...
In social science research, social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad", or undesirable behavior.
The availability heuristic, also known as availability bias, is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.