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The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
With the widespread use of social media platforms, they have become powerful tools for propaganda. Propaganda is promoted on social media by dozens of governments. [11] The Economist reported that in 2020, 81 countries waged "organized disinformation campaigns", up from 27 in 2017. [12]
In more recent years, a majority of police departments have some sort of social media-based strategy in place. [3] Social media can be used as an investigative tool to obtain probable cause for a search warrant. Agencies can surveil social media sites via software programs, such as X1 Social Discovery, MediaSonar, and Geofeedia. [4]
Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).
Almost half of Americans use social media as a news source, according to the Pew Research Center. [1] These are participatory platforms that allow user-generated content [2] [3] and sharing content within one's own virtual network. [4] [2] Using social media as a news source allows users to engage with news in a variety of ways including:
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
[3] Moreover, the term social media is described as online tools that let people interact and communicate with each other. [4] This has become a standard word for online cultural exchange and a dominant way for individuals to engage on the internet. By using social media individuals become more closely and strongly connected than ever before. [5]
According to Kelly Quinn, “the use of social media has become ubiquitous, with 73% of all U.S. adults using social network sites today and significantly higher levels of use among young adults and females." Social media sites have grown in popularity over the past decade, and they only continue to grow.